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1. Hybridstrategiers applicerbarhet inom modeindustrin
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : ABSTRACT Title: Mixed strategies applicability in the fashion industry Seminar date: 2015-01-16 Course: FEKH19, Degree Project Undergraduate level, Business Administration,Undergraduate level, 15 University Credits Points (UPC) or ECTS-cr) Authors: Fredrik Brorström, Ottilia Svensson, William von Heidenstam Advisor: Christine Blomquist Key words: Generic strategies, Mixed strategies, Stuck in the middle, Profitability and Fashion industry Purpose: Examine the profitability after a impact of an increased degree of differentiation on a low cost actor in the fashion industry. Methodology: The study is based on a qualitative method which has been through two case studies in fashion companies, Hennes & Maurits and Lindex. LÄS MER