Sökning: "Fredrik Daleke"

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  1. 1. Marketing through Promotional Items

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Fredrik Linnér; Marcus Daleke; [2011]
    Nyckelord :Promotional items; Brand Orientation; Brand Identity Strategy; Integrated Marketing Communication;

    Sammanfattning : The rapid increase in communication channels seen during the last two decades has suggested an increased importance in the coordination of a consistent marketing message through all channels of communication. "Promotional items" however is a channel that is seen as secondary, or even negligible in many companies' larger marketing mix. LÄS MER