Sökning: "Fredrik Lundevik"

Hittade 1 uppsats innehållade orden Fredrik Lundevik.

  1. 1. Brands in M&A. Do brand-heavy acquisitions lead to value destruction?

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Författare :Fredrik Lundevik; Kristoffer Labuc; [2010]
    Nyckelord :Brands; M A;

    Sammanfattning : Brands are often considered to be a critical asset for companies, and according to previous research, this asset class represents almost 9.8% of the value in merger and acquisition (M&A) transactions. LÄS MER