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1. Business Case for Indirect Sales - How a business case can work as a tool for generating support for a change project
M1-uppsats, Lunds universitet/ProduktionsekonomiSammanfattning : Background and the Situation at Company X To remain competitive, it is essential for companies to take advantage of new business opportunities. However, seizing new opportunities often imply changes within the organization, and projects associated with change are bound to encounter resistance. LÄS MER
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