Sökning: "Fredrik Sandevärn"

Hittade 1 uppsats innehållade orden Fredrik Sandevärn.

  1. 1. Att scanna eller inte scanna : En studie om neuromarknadsföringens potential som komplement till eller ersättning av enkät, intervju och fokusgrupp.

    Kandidat-uppsats, Ekonomihögskolan, ELNU

    Författare :Per Adolfsson; Marcus Mårdh; Fredrik Sandevärn; [2011]
    Nyckelord :Marketing research; Neuromarketing; Survey; Focus group; Interview; Validity; Triangulation;

    Sammanfattning : In order to stay competitive and to be the first choice for customers in a world driven by a high level of competitive advantage, it is important for companies to stay ahead of the competition by conducting thorough market research. Even if this tends to be the case, many products still fail when reaching the market, leaving companies with great losses. LÄS MER