Sökning: "Freemium business model"

Visar resultat 1 - 5 av 20 uppsatser innehållade orden Freemium business model.

  1. 1. Styrning i företag med digitala affärsmodeller : En studie av Freemium i olika branscher

    Magister-uppsats, Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Författare :Eric Weberg; August Eriksson; [2021]
    Nyckelord :Business models; Freemium; Innovative business models; Management accounting; Customer focus; Customer value; Digital business models; Internet-based business models; Big Data; Affärsmodeller; Freemium; Innovativa affärsmodeller; Ekonomistyrning; Kundfokus; Kundvärde; Digitala affärsmodeller; Internetbaserad affärsmodeller; Big Data.;

    Sammanfattning : This paper dives into the world of business models where more precisely the business model called Freemium is inspected. The paper has multiple purposes where one is to examine why businesses decide to use a business model that is as volatile as Freemium. LÄS MER

  3. 2. Escaping the free zone - What makes users pay for freemium online content?

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Palin Wisarutnart; Konstantinos Tseperis; [2019-07-03]
    Nyckelord :Freemium; Purchase Intention; Behavioural Intention; Online Media Content; Subscription; Theory of Planned Behaviour; Technology Acceptance Model;

    Sammanfattning : Purpose: Ensuring long-term revenue by turning free users to premium users and sustaining premium users are main challenges for all freemium service providers. This study investigates factors contributing to purchase intentions of free and paid consumers in the context related to freemium online media content (OMC) services. LÄS MER

  4. 3. Microtransactions and lotteries in video-games

    Kandidat-uppsats,

    Författare :Simon Barkman; Marcus Mattsson; [2019]
    Nyckelord :Microtransactions; Hedonic-motivation systems adoption model; HMSAM; Hedonic motivations; Cognitive absorption; Loot boxes; Freemium; Virtual goods;

    Sammanfattning : Microtransactions are part of a business model used almost extensively in the video-gaming industry where developers offer virtual goods or features via micropayments. The concept is relatively new and still unknown to many but deeply rooted in modern video-game developers’ business strategies. LÄS MER

  5. 4. A Comparison of Resampling Techniques to Handle the Class Imbalance Problem in Machine Learning : Conversion prediction of Spotify Users - A Case Study

    Kandidat-uppsats, KTH/Skolan för datavetenskap och kommunikation (CSC)

    Författare :Michelle Jagelid; Maria Movin; [2017]
    Nyckelord :;

    Sammanfattning : Spotify uses a freemium business model, meaning that it has two main products, one free limited and one premium for paying customers. In this study we investigated machine learning models’ abilities, given user activity data, to predict conversion from free to premium. LÄS MER

  7. 5. Assessing the business opportunity for royalty-free music in public spaces targeting SMEs

    M1-uppsats, Lunds universitet/Produktionsekonomi

    Författare :Pontus Akervall; Richard Laurens; [2017]
    Nyckelord :In-store music; Royalty-free music; Software-as-a-Service SaaS ; Small and medium-sized enterprises SMEs ; Market assessment; Value offering; Go-to-market strategy; Technology and Engineering;

    Sammanfattning : The digitalization of the music industry has meant a drastic increase of public accessibility of recorded music, which has transformed the way in which music is being consumed. From initially being restricted by the physical disposition of CDs and vinyl, the prospect of digital downloading and music streaming has rapidly transformed the music landscape as the world knows it. LÄS MER