Sökning: "Freja Matsdotter"

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  1. 1. Typographical trust issues : The impact of font types on trust in the context of online banking websites

    Kandidat-uppsats, Högskolan Dalarna/Informatik

    Författare :Freja Matsdotter; Lellah Johanna Turesson; [2019]
    Nyckelord :font; online banking; trust; trustworthiness; typography; web design; font; typsnitt; internetbank; tillit; pålitlighet; typografi; webbdesign;

    Sammanfattning : The purpose of this study was to examine if font choices affect how text and sender are perceived in the context of online banking websites. Large amounts of money are invested to produce effective design units; therefore, graphic designers need to be aware of how their font choices impact the readers’ perception of text. LÄS MER