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Hittade 2 uppsatser som matchar ovanstående sökkriterier.

1. 1. Who's there? - A quantitative study of the impact of the social context on advertising effectiveness

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Frida Fogström; Malin Sundqvist; [2013]
   Nyckelord :Dissociative groups; Third-person effect; Social context; Symbolic consumption; Advertising effectiveness;

   Sammanfattning : In this thesis the impact of the social context on advertising effectiveness is investigated. This was done by comparing how two different social contexts affected people's perceptions of an advertisement. The contexts were based on reference group theory. A quantitative laboratory experiment was conducted. LÄS MER

3. 2. Styrningen av den svenska förskolan

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

   Författare :Frida Fogström; Maria Rendahl; [2011]
   Nyckelord :Pre-School; Governance; Function-driven; Pay-driven; NPM;

   Sammanfattning : In this study we have focused on the operational management of the public pre-school in Sweden. We have studied how the governance system is designed, why it is designed this way and what impact it has on the operational management. LÄS MER