Sökning: "Frida Hyseus"

Hittade 1 uppsats innehållade orden Frida Hyseus.

  1. 1. Either you're in or you're out...: Inkongruens och kreativitet - ett sätt att komma in?

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Frida Hyséus; Theresia Philip; [2008]
    Nyckelord :Marketing; Creativity; Incongruency; Originality; Communication effectiveness;

    Sammanfattning : The media landscape has exploded during the last decade, which has lead to a massive advertising clutter. Consumers defend themselves against this intrusive marketing by creating an advertising filter that sorts and blocks. LÄS MER