Sökning: "Friederike May"

Hittade 2 uppsatser innehållade orden Friederike May.

  1. 1. A Hitchhiker’s Guide to Climate Change Leadership : An Educational Design Research exploration of a sustainability course at Uppsala University

    Master-uppsats, Uppsala universitet/Institutionen för geovetenskaper

    Författare :Friederike May; [2015]
    Nyckelord :Sustainable Development; Education; Climate Change; Leadership; Educational Design Research; CEMUS;

    Sammanfattning : Considering the ever-increasing impacts of climate change, the responsibility to take leadership lies with many actors; one of them being universities. The course in “Climate Change Leadership – Power, Politics and Culture” at CEMUS/Uppsala University explores the issue from a participatory perspective where students play a significant role in exploring what climate change leadership means throughout one semester. LÄS MER

  2. 2. Qualitative Brand Image Analysis for a Global Brand : An Intercultural Perception of the Brand Image through Brand Personality

    Magister-uppsats, Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

    Författare :Friederike Busch; Diego Planas Rego; [2010]
    Nyckelord :Brand Image; Brand Personality; Qualitatitive Research; Brand Associations; Culure;

    Sammanfattning : The cultural differences in the consumers' perspectives are an important factor that affects the image of brands around the world. A brand's image may be affected even though the company gives the same message across different cultures. LÄS MER