Sökning: "Friederike May"
Hittade 2 uppsatser innehållade orden Friederike May.
1. A Hitchhiker’s Guide to Climate Change Leadership : An Educational Design Research exploration of a sustainability course at Uppsala University
Master-uppsats, Uppsala universitet/Institutionen för geovetenskaperSammanfattning : Considering the ever-increasing impacts of climate change, the responsibility to take leadership lies with many actors; one of them being universities. The course in “Climate Change Leadership – Power, Politics and Culture” at CEMUS/Uppsala University explores the issue from a participatory perspective where students play a significant role in exploring what climate change leadership means throughout one semester. LÄS MER
2. Qualitative Brand Image Analysis for a Global Brand : An Intercultural Perception of the Brand Image through Brand Personality
Magister-uppsats, Akademin för hållbar samhälls- och teknikutvecklingSammanfattning : The cultural differences in the consumers' perspectives are an important factor that affects the image of brands around the world. A brand's image may be affected even though the company gives the same message across different cultures. LÄS MER