Sökning: "Functional and Symbolic Benefits"

Visar resultat 1 - 5 av 7 uppsatser innehållade orden Functional and Symbolic Benefits.

1. 1. A Study on the Impact of Perceived Brand Globalness(PBG) on Purchase Intention : From the Perspective of Consumer Culture

   Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Junjie Gu; Shengming Qi; Yanchen Li; [2022]
   Nyckelord :perceived brand globalness; perceived functional benefits; perceived symbolic benefits; purchase intention;

   Sammanfattning : Background: Globalization and the aggravation of world economic integration make lots of overseas enterprises enter the Chinese market and win the market share by integrating Chinese elements into their brand names, logos, advertisements, and products. Therefore, what should local brands do to gain market share? Purpose: The main purpose of this study is to investigate the different effects of local Chinese brands with global, foreign, or local elements on consumers' perceived brand globalness, perceived functional benefits, perceived symbolic benefits, and purchase intentions. LÄS MER

3. 2. The Green In-between: A Cultural Analytical Study of Small-Scale Urban Greenery

   Master-uppsats, Lunds universitet/Avdelningen för etnologi

   Författare :Svea Anstis; [2021]
   Nyckelord :cities; urban; natural features; greenery; small-scale; densification; ethnographic städer; naturliga egenskaper; grönska; småskalighet; förtätning; etnografi; Cultural Sciences;

   Sammanfattning : Interaction with nature, especially in cities, is important for both physical and mental wellbeing and comes with many benefits. Unfortunately, as cities continue to grow and densify access to nature in urban environments is becoming increasingly difficult to find. LÄS MER

4. 3. The Use of Employer Branding to Attract Millennials in Sweden

   Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Författare :Sara Rosencrantz; [2018]
   Nyckelord :employer branding; employer attractiveness; Millennials; Generation Y; Millennials in the workforce; generational differences; organizational attractiveness;

   Sammanfattning : The use of employer branding has gained popularity since the concept was introduced by Tim Ambler and Simon Barrow in 1996. At first, this consisted of three types of benefits (e.g., functional, economic and psychological) and later Lievens and Highhouse (2003) added two additional benefits: instrumental and symbolic. LÄS MER

5. 4. Brand Image and Social Media - an ever trending story? : A Qualitative study on Social Media and Brand Image of a Brand of Low Involvement Products

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Karolina Nilsson; Herman Kempe; Hugo Nyberg; [2017]
   Nyckelord :Brand Image; Types of brand associations; Favorability of brand associations; Strength of brand associations; Uniqueness of brand associations; Low involvement product; Firm generated content; Social media;

   Sammanfattning : A firm’s brand image has to stand the test of time and be durable through different trends and changes, which emphasize the importance of following developments in the marketplace such as the emerging relevance of firm generated content on social media. With attitudes towards a product being lower in relation to the involvement regarding a product, the importance of establishing brand image for low-involvement product brands increases. LÄS MER

7. 5. The Process of Adapting the Employer Brand to Attract the Right Employees : A Case Study of How SEB Uses Employer Branding to Go Digital

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Tabea Simon; Amela Ferhatovic; [2016]
   Nyckelord :Digitization in the Banking Industry; Employer branding; Broader Employee Target Group; P-O fit; Functional and Symbolic Benefits; Case Study;

   Sammanfattning : Companies within the banking industry are facing the challenge to attract new competences in order to react to the forces of digitization. This paper examines how employer branding is used as a tool to achieve this through appealing to a broader target group. It also identifies problems that can arise in this process. LÄS MER