Sökning: "Gökhan Erol hospitality industry"

Hittade 1 uppsats innehållade orden Gökhan Erol hospitality industry.

  1. 1. ROOM FOR SALE - A critical review of different pricing strategies within the hotel industry; with a special focus on Revenue Management

    Kandidat-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Gökhan Erol; Hampus Waldemarson; Karl Svensson; [2008]
    Nyckelord :hotel; pricing strategies; revenue management; customer relationship; market change; blue ocean strategy; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Purpose: The purpose of the thesis is to critically review different pricing strategies with a special focus on Revenue Management and discuss the possibilities and challenges for hotels when optimising their profitability. Methodology: We have conducted three case studies on hotels located in the Öresund region. LÄS MER