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  1. 1. Embracing Twitter : Marketing the Public Library on Social Media

    Master-uppsats, Institutionen för ABM

    Författare :Gözde Düzer; [2013]
    Nyckelord :Marketing; Social media; Library; Library users; Marknadsföring; Sociala medier; Bibliotek; Biblioteksanvändare;

    Sammanfattning : The aim of this master's thesis is to study public libraries' marketing on the social media site Twitter. To achieve this goal, the Twitter accounts of four Swedish public libraries were studied for several months. The four libraries that were studied consist of Stockholm library, Lidingö library, Malmö library, and Gothenburg library. LÄS MER