Sökning: "Gabriel Begorgis"

Hittade 1 uppsats innehållade orden Gabriel Begorgis.

  1. 1. The Impact of Social Media as a Customer Relationship Management Tool : A B2B Perspective

    Master-uppsats, Karlstads universitet/Handelshögskolan

    Författare :Olga Buss; Gabriel Begorgis; [2015]
    Nyckelord :Customer Relationship Orientation; CRM; CRM in b2b; Social Media; Social media in b2b; Social CRM; Social CRM in b2b; Customer Relationship Performance;

    Sammanfattning : This study explores the association between the Customer Relationship Orientation of a company, their Social Media Use through Social Customer Relationship Management Capabilities, with Customer Relationship Performance in order to determine if Social Media can be used as an effective Customer Relationship Management tool in a business-to-business context. In addition, the research will explain if the company’s expectations conform to the customer’s experience. LÄS MER