Sökning: "Gabriel Krogius"

Hittade 1 uppsats innehållade orden Gabriel Krogius.

  1. 1. Lönsamma erbjudanden : Hur tjänsteerbjudanden och dess kunder formas av Optional Framing

    Kandidat-uppsats, Avdelningen för ekonomi

    Författare :Mikaela Sörensen; Gabriel Krogius; [2013]
    Nyckelord :Loss Aversion; The Endowment Effect; Status Quo Bias; Framing Optional Framing.;

    Sammanfattning : ABSTRACT Title:                         Lucrative deals How service offers and its clients is forms by Optional Framing                 Level:                       Bachelor, Business Administration Author:                     Gabriel Krogius, Mikaela Sörensen Supervisor:              Jonas Kågström, department of economics Date:                         2013, August Introduction:           That the human mind may be directed by how an offer is designed is not news. However, what is new in the following thesis is whether a person is affected in the case of a service rather than, as previously research, a physical product. LÄS MER