Sökning: "Gabriela Brand"

Hittade 3 uppsatser innehållade orden Gabriela Brand.

  1. 1. Co-branding som strategi för småföretag och i relationen till deras kunder : En kvalitativ studie om varumärkessamarbeten

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Gabriela Valenzuela Rivera; Nour El Khadam; [2023]
    Nyckelord :co-branding; small businesses; qualitative study; brand equity; consumer behavior; brand building; brand associations; relationship marketing;

    Sammanfattning : The aim of this study is to understand how co-branding can be strategically implemented and its relevance in small business customer relationships. The study serves as a guide for small businesses striving to strengthen their brand and improve their customer relationships through strategic utilization of co-branding. LÄS MER

  3. 2. Eco-shop Paradox, a case study on Zara Rome

    Magister-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

    Författare :Gabriela Carrion Cortes; Kristabel Caceres Tercero; [2012]
    Nyckelord :eco-shops; fast fashion; sustainability; sustainable consumer behavior; green retailing; visual merchandising; service marketing triangle; external marketing; internal marketing; interactive marketing;

    Sammanfattning : Sustainability is a topic paying a visit to most industries today and the fashion business is no exception.The development of eco-efficient stores is one of the efforts carried out by Inditex Group with the aim to adopt sustainability into its practices. LÄS MER

  4. 3. Internationalization strategies of Brazilian companies in the textile industry

    Magister-uppsats, Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Författare :Gabriela Moreira da Maia; Gisele Marques Lima; [2011]
    Nyckelord :Internationalization; textile industry; exports; private label; own brand;

    Sammanfattning : The internationalization started to be seen as an opportunity for many companies, a strategic way to grow; therefore they assume different levels of commitment in the international market. This dissertation analyzes which internationalization strategies are being used by Brazilian companies in the textile industry and why these companies have chosen these strategies along the time line. LÄS MER