Sökning: "Gabriela Carrion Cortes"

Hittade 1 uppsats innehållade orden Gabriela Carrion Cortes.

  1. 1. Eco-shop Paradox, a case study on Zara Rome

    Magister-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

    Författare :Gabriela Carrion Cortes; Kristabel Caceres Tercero; [2012]
    Nyckelord :eco-shops; fast fashion; sustainability; sustainable consumer behavior; green retailing; visual merchandising; service marketing triangle; external marketing; internal marketing; interactive marketing;

    Sammanfattning : Sustainability is a topic paying a visit to most industries today and the fashion business is no exception.The development of eco-efficient stores is one of the efforts carried out by Inditex Group with the aim to adopt sustainability into its practices. LÄS MER