Sökning: "Gabriela Gold"

Hittade 1 uppsats innehållade orden Gabriela Gold.

  1. 1. Social Media - Driver or Bummer? A qualitative analysis of the relationship building on Social Media between student non-profit organizations and volunteers

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Gabriela Gold; [2020]
    Nyckelord :Social Media; OPR; non-profit; volunteering; relationship-cultivation; Social Sciences;

    Sammanfattning : The non-profit sector is reliant on volunteers and strong relationships with volunteers help retain them. These relationships with volunteers always need to be built and maintained. Organizations use Social Media to inform the stakeholders, build a community, and activate volunteers, but the dialogue is often hardly reached. LÄS MER