Sökning: "Gabriela Rivera"

Hittade 2 uppsatser innehållade orden Gabriela Rivera.

  1. 1. Co-branding som strategi för småföretag och i relationen till deras kunder : En kvalitativ studie om varumärkessamarbeten

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Gabriela Valenzuela Rivera; Nour El Khadam; [2023]
    Nyckelord :co-branding; small businesses; qualitative study; brand equity; consumer behavior; brand building; brand associations; relationship marketing;

    Sammanfattning : The aim of this study is to understand how co-branding can be strategically implemented and its relevance in small business customer relationships. The study serves as a guide for small businesses striving to strengthen their brand and improve their customer relationships through strategic utilization of co-branding. LÄS MER

  3. 2. Recipes for Sustainability Success: Serving Seven Strategic Solutions

    L3-uppsats, Lunds universitet/Internationella miljöinstitutet

    Författare :Hanna Angel; Giulia Ardito; Karolina Arvidsson Kvissberg; Margot Brahmi; Diego Cattolica; María Gabriela Cordero Vasquez; Lorraine Guerin; Frida Hansson; David Helsing; Tristan Hess; Taein Jung; Maria Amosa Diamara Jäppinen; Nikki Kelderman; Qintong Liu; Dominika MacHek; Banne Matutu; Andreea Miu; Joshua Newton; Ana Cristina Nieto Enrigue; Indra Jeeva Kumari Palugaswewa; Michael Port; Angelica Rivera Diaz; Corey Stewart; Simo Sulkakoski; Michael Toulch; Niklas Wehner; Julia Winslow; Alexandra Wu; [2018]
    Nyckelord :Earth and Environmental Sciences;

    Sammanfattning : .... LÄS MER