Sökning: "Gabriele Myscenkaite"

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  1. 1. Competence Neworks: Effects on Corporate Branding in B2B SMEs

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Marketing and Logistics; Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Lisa Schmelz; Gabriele Myscenkaite; Fares Youcefi; [2015]
    Nyckelord :B2B SME; Competence Network; Corporate Branding; Corporate Brand Building;

    Sammanfattning : The purpose of this thesis is to investigate the effects of competence networks on corporate branding in B2B SMEs and to develop a conceptual model of these effects. After reviewing the relevant literature that explores the field, eight components of corporate branding in an effective growth stage of an SME have been identified. LÄS MER