Sökning: "Gal Dagan"

Hittade 1 uppsats innehållade orden Gal Dagan.

  1. 1. Brand Activism Scepticism

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Gal Dagan; Jessica van Zeijderveld; [2022]
    Nyckelord :Brand Activism; Brand Management; Consumer Perception; Consumer Validation; Branding; Business and Economics;

    Sammanfattning : The aim of this thesis was to deepen the understanding of brand activism by looking into existing and novel dimensions on which consumers base their validation and opinion of brands engaging in socio-political discourse. This dissertation followed a dual-analysis approach in which both qualitative and quantitative research was conducted. LÄS MER