Sökning: "Gal Dagan"
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1. Brand Activism Scepticism
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The aim of this thesis was to deepen the understanding of brand activism by looking into existing and novel dimensions on which consumers base their validation and opinion of brands engaging in socio-political discourse. This dissertation followed a dual-analysis approach in which both qualitative and quantitative research was conducted. LÄS MER
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