Sökning: "Geert Hofstede Cultural Dimensions"
Visar resultat 1 - 5 av 15 uppsatser innehållade orden Geert Hofstede Cultural Dimensions.
1. The effect of the dimension of culture masculinity/ femininity in communication in multinational projects
Magister-uppsats, Jönköping University/Internationella HandelshögskolanSammanfattning : As companies expand their operation worldwide, multinational communication in multi-cultural teams has become an important research topic, therefore, the purpose of this study promises to offer an understanding of how different degrees of the single dimension of culture MAS (Masculinity/Femininity) affects communication in a multinational and multicultural environment, using as a starting point and reference for this study an undis-closed Swedish multinational company with operations in over 70 countries.The cultural dimension of MAS used in the study was proposed by Geert Hofstede (1980) as part of his research on culture, and it is a key element that set the bases of this work. LÄS MER
2. Den nya generationens trivsel på arbetsplatsen : En kvantitativ undersökning av vilka faktorer och värderingar som påverkar digitala infödingars trivsel på arbetet
Kandidat-uppsats, Linnéuniversitetet/Institutionen för samhällsstudier (SS)Sammanfattning : This is a quantitative study that investigates how various factors affect the job satisfaction for digital natives, comparing the results with their older counterpart digital immigrants. With the use of data from six various surveys which amounts to more than 160 000 individual participants, the researcher has compiled, studied and analyzed the grand total. LÄS MER
3. How do Cultural Characteristics and Software Engineering Practices Interplay?
Kandidat-uppsats, Göteborgs universitet/Institutionen för data- och informationsteknikSammanfattning : This paper is an empirical study looking at the usage of software engineering practices and culture characteristics through the culture dimensions defined by Geert Hofstede. Using a survey to collect data from software engineering professionals worldwide, in a timespan of three weeks, the data is analysed by taking the responses from Indonesia and Sweden, and mapping them to the selected four culture dimension indices. LÄS MER
4. What affects your shopping? : The impacts of values on Swedish tomato consumption
Kandidat-uppsats, Högskolan i Jönköping/HLK, Globala studierSammanfattning : The purpose of this quantitative study was to examine what values influence Swedish consumers when purchasing tomatoes. Previous research show that there are many factors and attributes that consumers choose from. LÄS MER
5. Feminina män och... Maskulina kvinnor? : En kvalitativ interkulturell jämförelsestudie av genuskonstruktion i reklambilder i Sverige och USA
Kandidat-uppsats, Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskapSammanfattning : Den här studien syftar till att genom en kvalitativ metod pröva tillförlitligheten i Geert Hofstedes maskulinitetsdimension (MAS). MAS förklaras ingående i uppsatsens inledande kapitel, men är en del i Hofstedes mer övergripande kulturdimensionsteori, som ämnar att förklara kulturella skillnader mellan olika länder (De Moij & Hofstede, 2010). LÄS MER
