Sökning: "Gellert"

Hittade 5 uppsatser innehållade ordet Gellert.

  1. 1. En annorlunda svensk kvinna : En kvalitativ studie om sverigefinska 1970-talskvinnors socialisation och sociala identitet i det svenska samhället.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för samhällsstudier (SS)

    Författare :Maria Gellert; [2018]
    Nyckelord :Swedish Finns; socialization; social identity; women; Sverigefinne; socialisation; social identitet; kvinna;

    Sammanfattning : The purpose of this study has been to investigate how female Swedish Finns reflect upon their socialization and their social identity in the Swedish society. The main theoretical framework for this study originates from sociologists such as Goffman and Tajfel. LÄS MER

  3. 2. 'Brand Availability': Enhancing a Brand's Competitive Advantage

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Elisabeth Matsson; Janette Gellert; [2014]
    Nyckelord :Brand Availability; Vertical Brand Extensions; Competitive Advantage; Positioning; Brand Equity; Business and Economics;

    Sammanfattning : The purpose of this study is to explore the effects of vertical brand extensions on consumer perceptions and brand equity. The aim of this study is to take a strategic brand management perspective in order to answer two research questions: How does a vertical brand extension affect the brand? How does a vertical brand extension affect consumer perceptions of the core brand? The main finding in this study is the need for a new concept in order to explain how the introduction of a vertical brand extension affects consumers and their perception. LÄS MER

  4. 3. Forskningen möter fältet : en kartläggning av branschtidskrifternas forskningsbevakning 1994-2002

    Magister-uppsats, Lunds universitet/Avdelningen för ABM, digitala kulturer samt förlags- och bokmarknadskunskap

    Författare :Maria Gellert; Petra Romberg; [2012]
    Nyckelord :Biblioteks- och informationsvetenskap; BoI-forskning; professionsforskning; branschorganisationer; bibliotekstidskrifter; Biblioteksbladet; bis; Tidskrift för dokumentation; bibliotekarieutbildningens akademisering; BoI-ämnets institutionalisering; BIVIL; LIS; research and profession; Cultural Sciences;

    Sammanfattning : Library and information science (LIS), is a research area marked by theoretical diversity and strong influence from both the developing library profession, as well as other social sciences. During the development of LIS several attempts have been made to define its scientific identity. LÄS MER

  5. 4. Based on a true story

    Magister-uppsats, Lunds universitet/Filmvetenskap

    Författare :Gunilla Kracht; [2011]
    Nyckelord :Languages and Literatures;

    Sammanfattning : This paper consists of an analysis of two film adaptations, the documentary Lasermannen- dokumentären (Tamas/Dixelius,Sweden,2005) and the TV- series Lasermannen (Maricimain,Sweden,2005) based on the documentary novel Lasermannen - En berättelse om Sverige by Gellert Tamas. Its purpose is to find out in which ways the written text is translated into film and how these translations effect the representation of the historical world. LÄS MER

  7. 5. Sharing Knowledge : Strengthen the Internal Collaboration through Implementation of a Communication Tool

    Magister-uppsats, Handelshögskolan BBS

    Författare :Sofia Bergqvist; Rikard Gellert; [2009]
    Nyckelord :sharing knowledge; internal collaboration; open communication; communication tool; wikis; communication; implementation;

    Sammanfattning : The change in the present global world puts pressure on companies to develop new strategies for gaining competitive advantage. The new fast technology leads companies to try to outshine one another to reach further into the world of innovation. Sharing knowledge online demands brave and huge changes from managers and employees. LÄS MER