Sökning: "Gen Y"

Visar resultat 1 - 5 av 27 uppsatser innehållade orden Gen Y.

  1. 1. Stay around : En kvalitativ fallstudie om hur ledare i en kunskapsintensiv organisation försöker behålla talang av Gen Y

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Alexander Henriksson; Otto Thorèn; [2023]
    Nyckelord :Gen Y; Kunskapsintensiva organisationer; Talent Management; Employee Retention; Employee Value Proposition;

    Sammanfattning : Gen Y (1980-1995) är en generation med förväntningar och behov, som innefattar att de i högre grad tenderar att byta arbetsplats jämfört med Gen X (1965-1980), vilket utgör en utmaning för organisationer. Studiens syfte är att beskriva och skapa en förståelse för hur ledare i en kunskapsintensiv organisation arbetar med Talent Management (TM) för att behålla talang av Gen Y. LÄS MER

  3. 2. The Relationship between perception and Consumer Behavior towards Purchasing from Chinese Online Retailers : A Comparative study between Generation Z and Generation Y

    Master-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Samuel Lidström; Ruotong Tang; [2023]
    Nyckelord :Generational Difference; Personal Values; Uncertainty Avoidance; Uncertainty Perception; Purchase Decision;

    Sammanfattning : The purpose of this study is to examine the impact of perception and uncertainty among Generation Z and Generation Y Swedish consumers when making purchase decisions from online Chinese retailersQualitative method in the form of focus groups was used to collect the data in order to answer the research question. This study explored perception and uncertainty in Swedish Gen Z and Gen Y consumers when purchasing from Chinese online retailers. LÄS MER

  4. 3. "Hur influencer påverkar konsumentens köpprocess" - En studie om hur influencer påverkar konsumenter vid köpbeslutet på instagram

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Ahmad Cina Turab; Madlol Zahroon; [2023]
    Nyckelord :Marketing. influencer marketing. Gen Y; Social media; Digitalisering.; Business and Economics;

    Sammanfattning : Digitization, social media and e-commerce are three powerful components that have changed our lives. Influencer marketing has become a key strategy for companies seeking to reach new consumers. Influencers have proven that they can have a big impact on buying behavior and companies' marketing. LÄS MER

  5. 4. Purchase Intention of Millenials (Gen Y) and Gen Z towards Online Shopping : Investigating the Gen Y and Gen Z Africans living in Sweden

    Magister-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälle

    Författare :Kikelomo Olatunji-Aikomo; [2023]
    Nyckelord :Online shopping; purchase intention; millennial; Gen Y; Gen Z; theory of planned behavior; attitude; subjective norms; perceived behavioral control; green concern; perceived risks;

    Sammanfattning : Purpose: This research aims to test the identified factors that influence the online purchase intentions of millennial (Gen Y) and Gen Z Africans who reside in Sweden and to find out whether there are differences in the online purchase intention between the two generational cohorts. Research design: In order to fulfil the purpose of this study, an online questionnaire was distributed to Gen Y and Gen Z Africans living in Sweden. LÄS MER

  7. 5. IS THE FUTURE OF BEAUTY PERSONALIZED? : CASE STUDY FOR MICROBIOME SKINCARE BRAND SKINOME

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Santa Daniela Kanaska; [2022]
    Nyckelord :personalization; beauty tech; Artificial Intelligence; Recommender systems; AI ethics; data security; teknik för personliga hudvårdsråd; skönhetsteknik; Artificiell Intelligens; Rekommendationssystem; AI-etik; datasäkerhet;

    Sammanfattning : The researcher takes a user-centric empirical approach to estimate different consumer group participant views on the personalization technology adoption within the skincare industry. In addition, the study aims to highlight the main identified opportunities and concerns that users associate with the personalized technology solutions within the industry, such as skincare and product quizzes, in-depth questionnaires, smart skin analysis tools, and others. LÄS MER