Sökning: "Gender Marketing"

Visar resultat 1 - 5 av 273 uppsatser innehållade orden Gender Marketing.

  1. 1. Sexistisk reklam i influencers personliga kanaler. En kvalitativ intervjustudie om unga människors uppfattning och värdering av influencer-reklam på det sociala mediet Instagram

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Wilma Reis; [2024-03-01]
    Nyckelord :Receptionsforskning; Electronic word-of-mouth; influencer-reklam; Instagram; sexistiskt innehåll; könsdiskriminerande reklam; unga människor;

    Sammanfattning : This study examines what perspectives there are among young Swedish adults and how they perceive sexist content on Swedish influencers´ personal Instagram accounts in relation to gender-discriminatory advertising. To do so, six qualitative interviews have been conducted with both men and women aged 20 to 30, who all live in Sweden, specifically in Gothenburg. LÄS MER

  3. 2. Att vara eller icke vara jämställd. Vad är det för fråga? : Göteborg Film Festival ur ett feministiskt jämställdhetsperspektiv

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för film och litteratur (IFL)

    Författare :Anna Lehtonen; [2024]
    Nyckelord :Göteborg Film Festival; film festivals; gender studies; feminist theory; equality; representation; Göteborg Film Festival; filmfestivaler; genusteori; feministisk teori; jämställdhet; representation;

    Sammanfattning : This BA thesis studies Göteborg Film Festival from a feminist theoretical perspective. It examines how the festival responds to recent efforts of working towards gender equality in the film industry. LÄS MER

  4. 3. GarageBand eller Logic Pro? En studie i föreställningar om professionalitet och konsten att välja arbetsredskap inom digital musikproduktion

    Magister-uppsats, Göteborgs universitet/Institutionen för kulturvetenskaper

    Författare :Fredrik Winerö; [2023-10-04]
    Nyckelord :GarageBand; Logic Pro; music technology; democratization; professionalism;

    Sammanfattning : GarageBand and Logic Pro are Digital Audio Workstations (DAWs) developed by Apple for recording and producing music. The former comes for free with every Mac, iPhone or iPad while the latter comes with a price tag and are marketed to the professionals. LÄS MER

  5. 4. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Amanda Hansson; Tobias Stenström; [2023-06-28]
    Nyckelord :: luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

    Sammanfattning : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. LÄS MER

  7. 5. Energy justice and gender implications on prodcutive uses of energy. A case study based in rural Bolivia

    Master-uppsats, Lunds universitet/Internationella miljöinstitutet

    Författare :Adriana Fernandez Villalobos; [2023]
    Nyckelord :energy; women; gender; justice; rural; Business and Economics;

    Sammanfattning : This research investigates the gender dimension of the impacts of access to clean and modern energy and technology in productive uses of energy. Rural organizations led by women supported by the EnDev project Bolivia were selected for a multi-site case study. LÄS MER