Sökning: "Gender fashion"
Visar resultat 1 - 5 av 157 uppsatser innehållade orden Gender fashion.
1. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?
Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionenSammanfattning : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. LÄS MER
2. Men’s perceptions of endorsers : A qualitative study on how brand love affects men when being exposed to influencer marketing versus celebrity endorsement
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Sammanfattning : Influencer marketing and celebrity endorsement has grown in the past years and has become a vital part of marketing in the fashion industry. This field has been well researched, however a gap in the research is the focus on men and the role brand love has. LÄS MER
3. Mode på museum : En analys av tre svenska utställningars gestaltning och skildring av mode, kvinnor och stereotyper
Master-uppsats, Uppsala universitet/Institutionen för ABMSammanfattning : The following thesis aim is to examine and acknowledge a subject and material that has been overlooked in museological research. More specifically, the visual and material embodiment of fashion. LÄS MER
4. ”Vad är det som är power i detta?” : En kvalitativ studie om gruppers sociala interaktion i samtal om feministiska budskap i modeföretags marknadsföring
Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskapSammanfattning : In society there are several structural norms that appear taken for granted and should be discussed to be recognized. Furthermore, institutions such as corporations often incorporate stereotypical gender beliefs into their structuring such as in marketing. LÄS MER
5. Fast fashions påverkan på miljön : En studie om konsumenters kunskaper, attityder och beteenden till Fast fashion fördelat mellan kön, ålder och utbildning
Kandidat-uppsats, Karlstads universitetSammanfattning : In recent years, the consumption and production of clothing has increased radically because of Fast fashion. Fast fashion is a business model, which means that clothes are sold at cheap prices and enables and encourages the consumer to buy more clothes. LÄS MER