Sökning: "General Merchandise"

Visar resultat 1 - 5 av 15 uppsatser innehållade orden General Merchandise.

  1. 1. Comparing Web Accessibility between Major Retailers and Novelties for E-Commerce

    Kandidat-uppsats, Jönköping University/JTH, Datateknik och informatik

    Författare :Jinmeng Xu; [2020]
    Nyckelord :Web accessibility; e-commerce; WCAG 2.0; ARIA specifications; automatic evaluation; General Merchandise; Web Accessibility Quantitative Metrics; Fona;

    Sammanfattning : Purpose –Comparing the accessibility of e-commerce for General Merchandise, between major retailers and novelties, in the conformance of web accessibility guidelines, and the implementation of rich internet applications specifications. So that to figure out whether the differences exist between them, if so, what are the differences, and analyzing upcoming e-commerce and established e-commerce. LÄS MER

  2. 2. Ett gränsland mellan privatliv, politik och att framstå som äkta : En kvalitativ studie i hur ungdomar upplever svenska partiledare på Instagram

    Kandidat-uppsats, Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

    Författare :Frida Burell; Charlotte Ekberg; [2019]
    Nyckelord :Instagram; party leaders; self-presentation; personal branding; authenticity; Instagram; partiledare; självpresentation; personligt varumärke; autenticitet;

    Sammanfattning : På Instagram postar idag svenska partiledare bilder som är av vardaglig karaktär och föreställer situationer och miljöer man vanligtvis inte brukar se en partiledare i. Vi ser dem spela pingis inför publik, vi ser dem ta promenader i skogen med familjen och vi ser dem iklädda supporterkläder på en landskamp. LÄS MER

  3. 3. The Influence of Relationships on Podcasts’ Opportunities to Maximize Revenue : A qualitative study exploring podcasts’ opportunities to maximize revenue depending on the relationship to and characteristics of their audiences within Generation Y

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Ellen Schönbeck; Julia Götborg; Alexandra Lindhoff Hankers; [2019]
    Nyckelord :Podcasts; Form of Monetization; Pre-recorded Advertisement; Sponsorship; Subscription Model; Crowdfunding; Live Podcasts; Merchandise; Relationships; Generation Y;

    Sammanfattning : Background Companies realization of the possibility to target specific audiences in an intimate setting through podcasts, has created a significant expansion of the podcast industry during the last decade. This development has created possibilities for independent podcast hosts to earn revenue. LÄS MER

  4. 4. Explorative study on how retailers use store environment to communicate CSR from corporate level to store level

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Yao Zou; Beiyao Yang; [2018]
    Nyckelord :CSR commitment; CSR impact; CSR motive; CSR fit; CSR communication; Retailers; Retail store; Store environment; Store atmospherics; Business and Economics;

    Sammanfattning : Purpose: In viewing that consumers are important stakeholders in supporting or opposing retailers’ corporate social responsibilities (CSR) activities while existing CSR communication does not address directly to consumers, the paper aims to explore how retailers could use retail store environment to communicate CSR with consumers. Methodology: This study uses qualitative research method, including documentary studies of retailers’ CSR related reports and online critiques regarding retailers’ CSR activities, and in-store observations of what store environmental elements are used and what aspects of CSR activities are communicated at retail stores. LÄS MER

  5. 5. Music in Fashion Retail Stores in Sweden : Consumers' perception of music in fashion retail environment

    Magister-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Luz Dickson; Sakhawat Hossain; [2017]
    Nyckelord :Music; Consumer Behavior; Retailing; Shopping; Store Atmosphere; Sensory Marketing;

    Sammanfattning : Background The stiff competition in retail markets has led the retailers to find ways to stand out by enhancing the store atmosphere using different atmospheric variables and sensorial strategies for the different senses to influence consumers' behavior.  One of the variables frequently used is music. LÄS MER