Sökning: "Generation Z"
Visar resultat 6 - 10 av 423 uppsatser innehållade orden Generation Z.
6. Influencer marketing inom hudvårdsbranschen : En kvantitativ studie om konsumenters attityd och köpintention
Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknikSammanfattning : Datum: 2024-01-04 Nivå: Kandidatuppsats i företagsekonomi, 15 hp Akademi: Akademin för Ekonomi, Samhälle och Teknik, Mälardalens Universitet. Författare: Danayit Yibrah & Mikaela Isacson (00/12/10) (99/02/26) Titel: Influencer marketing inom hudvårdsbranschen Handledare: Pejvak Oghazi Nyckelord: Sociala medier, Influencer marketing, Attityd, Köpintention, Interaktion, Förtroende. LÄS MER
7. Ecological Fashion Perspectives of the Green Generation: Examining Gen Z and Millennial attitudes towards the Swedish fashion industry's efforts to reduce emissions of greenhouse gases
Kandidat-uppsats, Göteborgs universitet/Institutionen för globala studierSammanfattning : This paper seeks to examine how young Swedish consumers appurtenant to Generation Z and the Millennial generation perceive the effort made by four leading Swedish fashion companies H&M, Lindex, Kappahl, and Gina Tricot to reduce their emissions of greenhouse gases. Further, it explores the general attitudes that these generations hold toward the Swedish Fashion Industry’s approach to sustainable dev elopment. LÄS MER
8. ”VARFÖR SKA JAG STIRRA MIG BLIND PÅ EN KROPPSDEL NÄR JAG HAR EN KROPP SOM FUNGERAR?”. En kvalitativ fokusgruppstudie om kvinnor ur olika generationers åsikter och tankar kring skönhetsideal, baserat på medieutbudet under uppväxten.
Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikationSammanfattning : Executive summary The purpose of this essay is to examine women’s perceptions from different generations linked to beauty ideals and the media selection during their childhood. To achieve the purpose of this study, three questions have been formulated to gain a deeper understanding on the subject. LÄS MER
9. CANCEL CULTURE: Nutidens bästa vän eller värsta fiende?
Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikationSammanfattning : Executive summary Digitisation has had tremendous effects on both individuals and society. The people who use social media and consume content on these platforms are exposed to both positive and negative side effects, but they also have the opportunity to influence what is actually published. LÄS MER
10. Varför arbeta? - En studie om värderingar, motivation och organisatorisk lojalitet hos arbetande generationer
Kandidat-uppsats, Göteborgs universitet / / Institutionen för sociologi och arbetsvetenskapSammanfattning : This paper aims to investigate if there are any differences between the now working generations (Baby Boomers born 1946-1964, Generation X born 1965-1980, Generation Y born 1981-1994 and Generation Z born 1995-2010) with regards to how they value different aspects of working life, as well as to what degree they consider these aspects motivational. Additionally, it aims to clarify if there are differences in the degree of commitment members of the different generations feel toward their employers. LÄS MER