Sökning: "Generational Theory"

Visar resultat 1 - 5 av 104 uppsatser innehållade orden Generational Theory.

1. 1. Swipe to buy? : Examining the influence of Instagram and TikTok onmillennials fast fashion purchases

   Kandidat-uppsats, Stockholms universitet/Företagsekonomiska institutionen

   Författare :Yahya Qayyum; Omar Wattar; Faisal Aljalab; [2024]
   Nyckelord :User-Generated Content; Millennials; Fast Fashion Industry; Ultra fast fashion; Digital Marketing; Consumer Behavior; Instagram; TikTok; Qualitative Research; Social Influence Theory; Buying Behavior Theory.;

   Sammanfattning : This thesis explores the influence of User-Generated Content (UGC) on the purchasingdecisions of millennials in the fast fashion industry, particularly through the platformsInstagram and TikTok. The research delves into the transformation from offline to onlinemarketing within the fast fashion sector, examining both fast-fashion and ultra-fast fashion tounderstand UGC's impact on consumer behavior, including environmental and ethicalconcerns. LÄS MER

3. 2. Declining Fertility: New Generations and New Perspectives How university-educated members of Generation Z in Sweden explain their decision to delay parenthood

   Kandidat-uppsats, Lunds universitet/Ekonomisk-historiska institutionen

   Författare :Magnus Malmberg; [2024]
   Nyckelord :Declining Fertility; Generation Z; Social Exchange Theory; Scandinavia; Social Sciences;

   Sammanfattning : This thesis aims to examine how university-educated members of Generation Z in Sweden explain their decision to delay parenthood. As declining fertility rates across the globe risk to strain the global economy, this topic has never been more relevant. LÄS MER

4. 3. Ålderns påverkan på ledarskapspreferenser : En granskning av sambandet mellan ålder och ledarskapspreferenser bland HR-anställda i Sverige.

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

   Författare :Ebba Atle; [2024]
   Nyckelord :HR; Human Resources; Leadership preferences; Transformative leadership; Transactional leadership; Laissez faire-leadership; Generational differences; Baby Boomers; Generation X; Generation Y; Generation Z.; HR; Human Resources; Ledarskapspreferenser; Transformativt ledarskap; Transaktionellt ledarskap; Laissez faire-ledarskap; Generationsskillnader; Baby Boomers; Generation X; Generation Y; Generation Z.;

   Sammanfattning : Ledarskapsteori är ett viktigt ämne inom forskning, för att göra det möjligt att optimera prestation och trivsel hos medarbetare i organisationer. Det skapar även möjligheter för ledare att anpassa sig efter sina medarbetare och skapa trivsamma och produktiva arbetsplatser. LÄS MER

5. 4. Hur upplever olika generationer beteendeanpassad marknadsföring?

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :SveaFilippa Hjalmarsson; Ebba Samuelsson; [2023-11-07]
   Nyckelord :Beetendeanpassad Marknadsföring; Attityder; Ambivalens; Generational Cohort Theory; Advertising Value Model;

   Sammanfattning : Research questions: ● What are the underlying factors influencing attitudes towards behavioral marketing across different generations? ● Is it possible to identify an ambivalent attitude towards behavioral marketing across different generations and if so how is it expressed? Purpose: The purpose of the study is to investigate the reasons for the attitudes towards behavioral marketing in different generations. Furthermore, the aim of the study is to investigate whether there is an ambivalent attitude within the generations when it comes to behavioral marketing and how it shows. LÄS MER

7. 5. Mastering the shift: exploring external CEO successions in a comparative case study

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Nils Karlflo; [2023-06-29]
   Nyckelord :Actor-Network Theory; ANT; actors; negotiations; Sociology of translation; Management; Corporate Governance; CEO successions; CEO retirements; CEO departure; chief executive officer; boards; chairman of the board; externalizing; owner-led; owner-steered; owner-led companies; process theory; translation theory; family successions;

   Sammanfattning : This paper critically examines the claim made by previous research that explains CEO successions as a result of a linear process, influenced by isolated factors of causality succeeding one another. Thus, it seeks to provide a more nuanced understanding of the process of CEO successions, acknowledges the complexity, ambiguity, and unpredictability in its nature. LÄS MER