Sökning: "Generic Competitive Strategies"
Visar resultat 16 - 20 av 30 uppsatser innehållade orden Generic Competitive Strategies.
16. SMEs gaining ground : How employer branding could be used as a strategic tool for competitive advantage
Master-uppsats, Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)Sammanfattning : Background: In a world that is becoming more knowledge-based and where it gets harder to find value-adding employees, employer branding could be used as a way to attract and retain employees, which later can create competitive advantage. Research Question: In order to experience competitive advantage, how do SMEs use the strategies and tools of employer branding as a way to attract and retain value-adding employees? Purpose: The purpose with this study was to explore how employer branding is used by SMEs as a way to experience competitive advantage. LÄS MER
17. Business Strategies on Facebook. What strategy should Pay2n use to make the most out of Facebook’s potential?
Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionenSammanfattning : One of the most popular social medias is Facebook, today, also a new market for companies. As Facebook can be compared to a market, would not a strategy be needed for a company entering this market? The thesis will bring up possibilities and advantages with Facebook and help companies, in particular the organisation Pay2n, how to strategically create a Facebook page. LÄS MER
18. Doing well by doing good : Hur kommunikation och anpassning av CSR skapar värde
Kandidat-uppsats, Institutionen för samhällsvetenskaperSammanfattning : Background: Today, It’s not uncommon that international companies and organizations have a higher turnover than the GDP of developing countries. Consequently, this may suggest that the choices companies make in the context of their business has a great potential to influence the world from an economic, but also from a social and environmental standpoint. LÄS MER
19. Generic strategies in emerging market start-ups - A case study in the solid state lighting industry
Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionenSammanfattning : This qualitative case-study examines a start-up company in the emerging solid state lighting industry to explore how management has worked with strategy and what challenges the company faces in an emerging market environment. Porter (1980) suggested the use of his generic strategies to help position the company better against what he refers to as the five competitive forces. LÄS MER
20. Improving the Competitive Position in a Growing High Tech Industry : - Differentiation and Cost Leadership Strategies in Solar Photovoltaics -
Master-uppsats, FöretagsekonomiSammanfattning : Background: The purpose of this master thesis was to investigate what generic strategies are utilized by big players in the solar photovoltaic industry to improve their competitive positions. The continuous expansion of the solar market indicated the significance of this research, since the correctly chosen strategy has a direct influence on the success and prosperity of the growing and developing high tech companies. LÄS MER