Sökning: "Georg Stockhaus"
Hittade 2 uppsatser innehållade orden Georg Stockhaus.
1. Egna märkesvaror – dagligvaruhandelns kronjuveler : En kvalitativ studie om de svenska dagligvaruhandelskedjornas förmedling av egna märkesvarors image
Magister-uppsats, Företagsekonomiska institutionenSammanfattning : The four grocery chains Axfood, Bergendahls, Coop and ICA, all providing private labels, dominate the Swedish grocery market. Through private labels, it may be possible to convey an image about the grocery chain's overall brand. LÄS MER
2. If you can’t beat them, join them : En studie rörande producenters påverkan av egna märkesvaror inom dagligvaruhandeln
Kandidat-uppsats, Företagsekonomiska institutionenSammanfattning : Recently, retailers within the Swedish grocery retail sector have launched lines of products under its own brand, quite often produced by manufactures within the same category of products. The common term of this phenomenon is called private labels. LÄS MER
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