Sökning: "Georgios Brand"

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  1. 1. Private label strategies in the Greek Food Retail Market:AB Vassilopoulos Private Label Line AB Bio

    Master-uppsats, Avdelningen för ekonomi

    Författare :Spiridon Savvas Kourkoulos; Georgios Konstandakis; [2012]
    Nyckelord :Private labels; Organic products; Food retail market; AB Vassilopoulos; AB Bio;

    Sammanfattning : Our aim is to examine from the marketing perspective how a food retailer such as AB Vassilopoulos approaches organic private label products sold in its premises under the brand “AB Bio”. ... LÄS MER