Sökning: "Gerald Heidemann"

Hittade 1 uppsats innehållade orden Gerald Heidemann.

  1. 1. CONQUERING A NEW CUSTOMER SEGMENT : INNOVATIVE MEDIA CONCEPT FOR THE PRE-LAUNCH COMMUNICATION OF THE NEW BMW 2 SERIES ACTIVE TOURER

    Master-uppsats, KTH/Skolan för datavetenskap och kommunikation (CSC)

    Författare :Gerald Heidemann; [2014]
    Nyckelord :;

    Sammanfattning : The BMW 2 Series Active Tourer is a brand new car concept for the company and will be launched in Sweden at the end of September 2014. It will compete in the compact MPV (Multi Purpose Vehicles) segment with established competitors like the Mercedes Benz BClass. LÄS MER