Avancerad sökning

Hittade 2 uppsatser som matchar ovanstående sökkriterier.

1. 1. Motives and Guidance for the Use of Sensory Marketing in Retailing : The Case of Nature & Découvertes

   Master-uppsats, Fakulteten för ekonomi, kommunikation och IT

   Författare :Quan Zhou; Gildas Aitamer; [2011]
   Nyckelord :Sensory marketing; Retail; Nature Découvertes; servicescape; experience marketing;

   Sammanfattning : The competition within the retail industry enters a white-hot stage. In order to please customers, retailers are using variable methods to strive for market shares. LÄS MER

3. 2. The Different International Strategies of European Grocery Retailers : The Case of Groupe Casino and REWE Group

   Magister-uppsats, Fakulteten för ekonomi, kommunikation och IT

   Författare :Gildas Aïtamer; Anne-Kathrin Meier; [2010]
   Nyckelord :REWE; Casino; Groupe; Grocery; Food; Retail; Strategy; Internationalisation; European;

   Sammanfattning : The retail sector is at the forefront of internationalisation activities. It is especially the case for German and French retailers that operate respectively 27,8% and 20,6% of non domestic outlets in Western Europe. LÄS MER