Sökning: "Ginés Sánchez"

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  1. 1. Internationalization strategy choice for micro-multinationals: a development framework

    Master-uppsats, KTH/Industriell ekonomi och organisation (Inst.)

    Författare :Gines Sanchez Navarro; [2018]
    Nyckelord :Blockchain; Business Internationalization; Foreign Market Entry Modes; Micro-Multinationals; Resource-; Blockchain; Business Internationalization; Utländska marknadsposter; Mikromultinationella; Resource-Based View; VRIO verktyg;

    Sammanfattning : Micro-multinational is a relatively new term and there are still very few studies about how micro-multinationals choose their foreign entry market modes when internationalizing. This thesis attempts to add new knowledge filling the gap between the internal resources of a company and the foreign entry market mode selected for its internationalization process. LÄS MER