Sökning: "Gina Torres"

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  1. 1. Customer Equity Drivers and Purchase Intentions : Examining the Customer Equity Framework in the Retail Clothing Industry in a Swedish Context: H&M and Gina Tricot as the Case Study

    Master-uppsats, Handelshögskolan vid Umeå universitet

    Författare :Monica Violeta Torres Telles; Shadi Mazhari; [2011]
    Nyckelord :Customer Equity; Purchase Intentions; Retail Clothing Industry; Young Consumers;

    Sammanfattning : The customer equity framework was created by Rust et al. in 2000 after studying severalspecific industries. LÄS MER