Sökning: "Giorgos Angelakis"

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  1. 1. Services Marketing in a Cross-Cultural Environment: Elekta in Germany

    Magister-uppsats, Avdelningen för ekonomi

    Författare :Katrina Dietrich; Giorgos Angelakis; [2014]
    Nyckelord :International Services Marketing; Adaptation Standardization; Trust; Network; Culture;

    Sammanfattning : Abstract Title: Services Marketing in a Cross-Cultural Environment: Elekta in Germany Level: Master Thesis in Business Administration Author: Katrina Dietrich & Giorgos Angelakis Supervisor: Maria Fregidou-Malama Examiner: Akmal Hyder Date: 2014-January   Aim: This study aims to examine how culture, trust, network and standardization/adaption are applied within the Service Marketing of Elekta in Germany and if they overcome the characteristics of Services within a culturally different environment.   Method: The research uses qualitative data, applies a single case study, questionnaires and semi-structured interviews to collect primary data. LÄS MER