Sökning: "Global marknadsföring"

Visar resultat 1 - 5 av 269 uppsatser innehållade orden Global marknadsföring.

1. 1. Svenska Modedesigners Upplevelser av Country-of-Origin : Utmaningar och Möjligheter Utomlands

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Anton Bergman; Edith Hoge Beckman; [2024]
   Nyckelord :Country-of-Origin; Swedish Fashion Design; Business Culture; Globalization; Foreign Work; Country-of-Origin; Svensk Modedesign; Affärskultur; Globalisering; Utlandsarbete;

   Sammanfattning : Svenska varumärken i allmänhet och svenska modevarumärken i synnerhet har en god ställning på den globala marknaden. Som en konsekvens av detta väljer flera svenska modeföretag att marknadsföra sina varumärken genom att betona sitt svenska ursprung. Detta är vad som inom marknadsföring benämns som Country-of-Origin. LÄS MER

3. 2. Motivating Sustainable Transitioning: Enabling and Limiting Factors Within the Petroleum Industry. A Qualitative Analysis of Enabling and Limiting Factors for Sustainable Transitioning Within the Petroleum Industry

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi; Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Oliwer Holm; Philip Hansson; [2024]
   Nyckelord :Sustainable Transitioning; Petroleum Industry; Expectancy- Value Theory; Motivation;

   Sammanfattning : The increasing global awareness and enormity of the climate crisis has led to intensified pressure towards multiple industrial sectors to commit to a sustainable transition, one of them being the petroleum industry. Being the manufacturers and suppliers of fossil fuels they have the power to shape the market. LÄS MER

4. 3. Adoption of the Digital Product Passport : A qualitative study within SMEs in the Swedish furniture sector

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för informatik (IK)

   Författare :Kalle Gunnarsson; Niels Mignot; [2023]
   Nyckelord :Digital Product Passport; DPP; Traceability; Furniture Industry; Sustainability; Blockchain Technology; Digitalt Produktpass; DPP; Spårbarhet; Möbelindustrin; Hållbarhet; Blockkedjeteknik;

   Sammanfattning : In the last decade, the European Union has looked to become more sustainable toreach the global environmental goals. With The European Green deal, a transition towards a circular economy has been set in place. LÄS MER

5. 4. Exploring the Role of Eco-Communities in Fostering Environmental Stewardship : A Study of Volunteer Tourism at Cloughjordan Eco-Village

   Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Maximilian Kress; [2023]
   Nyckelord :Place attachment; transformative learning; environmental stewardship; voluntourism; eco-communities; ecovillages; Cloughjordan ecovillage; community attachment;

   Sammanfattning : In recent years, there has been a shift in interest in travel, toward an increasing interest in sustainable travel and alternative forms of travel. As a result, there is also an interest in research studying these alternative travel concepts. Therefore, this qualitative study looks at experiences in ecovillages, focusing on volunteer workers. LÄS MER

7. 5. The Impact of International Buyer-Supplier Relationships on Sustainability Practices in the Ready-Made Garments Industry: A Case Study of Bangladesh

   Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Farhana Haque; Fariha Ishrat Jahan; Jesmin Sabnam; [2023]
   Nyckelord :Sustainability; Buyer-Supplier Relationship; International Buyers; International Business; Bangladesh RMG;

   Sammanfattning : In this research, we explore the impact of international buyer-supplier relationships on sustainability practices in the Ready-Made Garments (RMG) industry, concentrating specifically on the context of Bangladesh. The root of this investigation centers around unpacking the influence of global business interconnectivity on operational approaches at the supplier juncture, with a specific emphasis on sustainability. LÄS MER