Sökning: "Globalization Generation Y Advertising Messages Channels"

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1. 1. Keep it real and Quick : En undersökning om hur företag bör kommunicera mot 80-talister

   Kandidat-uppsats, Akademin för hållbar samhälls- och teknikutveckling

   Författare :Charles Bennström; Jhonattan Cartaya; [2009]
   Nyckelord :Globalization Generation Y Advertising Messages Channels; Globalisering 80-talister Reklamutformning Kanal Budskap;

   Sammanfattning : Today we live in a more or less globalized society where borders do not pose the same obstacle as before. This is why it is interesting to examine whether different countries have similar views on how to communicate with a specific audience Purpose: The purpose of this thesis is to use the data gathered to inform businesses with information. LÄS MER