Sökning: "Gloria Perdomo"
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1. The Expansion of Diversification activities: the Change of Cross-Selling Behavior after the Financial Crisis: A quantitative study of European commercial banks
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : This study investigates the change in the application of cross-selling strategies within European commercial banks by analyzing the relationship between banks net interest margins and non-interest income. Cross-selling consists of promoting additional products and services to an already existing customer with the intention of increasing the volume of earnings. LÄS MER
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