Sökning: "Gloria Perdomo"

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  1. 1. The Expansion of Diversification activities: the Change of Cross-Selling Behavior after the Financial Crisis: A quantitative study of European commercial banks

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Charlotte Carlsson; Gloria Perdomo; [2016-09-15]
    Nyckelord :Cross-selling; net interest margin; diversification; interest income; non-interest income; traditional banking activities; non-traditional activities; dealership model;

    Sammanfattning : This study investigates the change in the application of cross-selling strategies within European commercial banks by analyzing the relationship between banks net interest margins and non-interest income. Cross-selling consists of promoting additional products and services to an already existing customer with the intention of increasing the volume of earnings. LÄS MER