Sökning: "Gothenburg"

Visar resultat 11 - 15 av 2103 uppsatser innehållade ordet Gothenburg.

  1. 11. Marknadsföring i fotbollsvärlden. En studie som fördjupar sig i samspelet mellan klubbar och fotbollsspelares varumärken

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Lucas Thijssen; Gabriel Ferriere; [2024-01-23]
    Nyckelord :Brand; Brand image; Branding theory; Celebrity endorsement theory; Emotional branding theory; Fan loyalty; Star player;

    Sammanfattning : In the world of football, the divide between Swedish clubs and the international competition has only increased in recent years. The financing of a club is a big part of its competitive force, with the transfer market being an important aspect in having a successful club and assembling a strong squad. LÄS MER

  3. 12. Weird Digitization: Alternative Strategies for Archival Materials

    Master-uppsats, Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)

    Författare :Christa Shusko; [2024]
    Nyckelord :Digital Humanities; Digitization; Archival materials; Photography; Material culture.;

    Sammanfattning : This thesis draws on the theory of new materialism to posit an alternative approach to cultural heritage digitization. Modifying the method of critical digitization and synthesizing it with the method of thick description for the study of damaged cultural heritage, this thesis proposes the method weird digitization which seeks to challenge traditional selection criteria for cultural heritage digitization as well as challenging practices of mass digitization. LÄS MER

  4. 13. “Det blir ju enklare att tänka utanför boxen om du vet vad boxen faktiskt är” : En jämförande intervjustudie mellan svenska och spanska reklambyråers förhållningssätt till reklambranschen

    Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Författare :Alva Erhardsson; Mariann Bornkessel; [2024]
    Nyckelord :Advertising Agencies; Interview study; Comparative; Barcelona; Gothenburg; Institutional Theory; Global demands; Local demands;

    Sammanfattning : The existing literature extensively covers the demands placed on advertising agencies, yet there is notably less research on how these agencies respond to these demands, especially in a comparative context. In response, this current study aims to investigate how advertising agencies navigate the complex market, where they must adapt to external demands while maintaining their unique identity. LÄS MER

  5. 14. Hur kan kontor bli hem? - Konvertering av kontorslokaler till bostäder ur ett fastighetsägarperspektiv

    Master-uppsats, Lunds universitet/Fastighetsvetenskap

    Författare :Ardian Miftari; Jonas Clarin; [2024]
    Nyckelord :Adaptiv återanvändning; konvertering; kontor; vakans; bostäder; fastighetsägare; Technology and Engineering;

    Sammanfattning : The Swedish office markets especially in the three major cities Stockholm, Gothenburg, and Malmö have experienced increased vacancy rates in recent years. One key factor behind this is employees' preferences post the Covid-19 pandemic. LÄS MER

  7. 15. “Det är de privilegierade och oss andra” : En kvalitativ studie om unga vuxnas attityder och erfarenheter av polisensarbete i Göteborg

    Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Författare :Agnes Halvardsson; Adela Zingmark; [2024]
    Nyckelord :Trust; distrust; young adults; police work; priviledge; discrimination; attitudes; experiences; Förtroende; misstro; unga vuxna; polisens arbete; privilegierad; diskriminering; attityder; erfarenheter;

    Sammanfattning : Swedish society is characterized by trust and confidence in authorities. In connecting with society changing and becoming more multicultural, shortcomings and mistrust against authorities have become increasingly common. The police are seen as a threat and are subjected to threats. LÄS MER