Sökning: "Green Brand Equity"

Visar resultat 1 - 5 av 14 uppsatser innehållade orden Green Brand Equity.

  1. 1. Changes in Energy Efficiency Implementation due to the EU Taxonomy : An Analysis of Shifts in Property Owning Companies’ Strategies

    Master-uppsats, KTH/Fastighetsföretagande och finansiella system

    Författare :Benjamin Wiphagen; Sergiu Farcas Lohan; [2023]
    Nyckelord :ESG; EU-Taxonomy; Framework; Real Estate Companies; Energy Efficiency; Incentives; Drivers; Green Financing; Brand Equity; ESG; EU-Taxonomi; Ramverk; Fastighetsbolag; Energieffektivitet; Incitament; Drivkrafter; Varumärkeskapital;

    Sammanfattning : This study examines the impact of the EU Taxonomy on the goals, strategies andimplementation of energy efficiency measures of two property-owning companies. Acomparative analysis examines how these goals, strategies and implementations have changedbefore and after the taxonomy came into effect. To do this, a before-after perspective has beenchosen. LÄS MER

  3. 2. Combating the credibility crisis - Investigating the role of brand co-creation within green marketing

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Niklas Löfgren; Axel Wieslander; [2022-08-04]
    Nyckelord :Green Marketing; Brand Co-creation; Green Brand Equity; Brand Credibility; Greenwashing; Transparency;

    Sammanfattning : Firms are facing increasing pressure to become more sustainable, coupled with growing insight and scrutiny. However, attempts to meet these demands and attract sustainability-concerned consumers through green marketing and branding has resulted in widespread greenwashing. LÄS MER

  4. 3. Good Guy versus Bad Guy: How are Patagonia´s and H&M´s Green(wash)ing Strategies Perceived among Consumers?

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Sebastian Köhler; Lum Rexha; Pieter Christiaan Sturm; [2021]
    Nyckelord :Greenwashing; Green brand associations; Green brand image; Brand credibility; Green brand equity; Fashion industry; H M; Patagonia; Business and Economics;

    Sammanfattning : Purpose: The purpose of this paper is to further investigate and understand the influence of greenwashing on green brand associations, green brand image, brand credibility, and finally green brand equity. Therefore, the paper builds up on Akturan’s (2018) findings and partially replicates them by using the two fashion brands H&M and Patagonia. LÄS MER

  5. 4. Nya värden åt gamla plagg : En kvalitativ studie om företags implementering av second-hand.

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Eric Klang; Ludvig Bengelsdorff; Karl Dolk; [2021]
    Nyckelord :Sustainability; Green values; Over-consumption; Second-hand; Re-use; Resale; Cannibalization.; Hållbarhet; Gröna värden; Överkonsumtion; Andra hand; Återanvändning; Återförsäljning; Kannibalisering;

    Sammanfattning : Den växande oron kring textilindustrins påverkan på miljön utmanar klädföretag att ständigt anpassa och förbättra sina sätt att bedriva verksamheterna. Företag idag ser svårigheter i att förbättra sitt vardagliga arbete med hållbarhet, vilket lett till att implementeringen av återförsäljning i verksamheter sett snabb tillväxt under de senaste åren. LÄS MER

  7. 5. The Brand Implications of Green Demarketing

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Adrian Brännstam; Simon Eliasson; Oliver Schott; [2021]
    Nyckelord :Green demarketing GD ; Green advertising GA ; Sustainability marketing; Corporate Credibility CC ; Word-of-mouth WoM ; Purchase intention; Business and Economics;

    Sammanfattning : A significant part of the marketing profession consists of stimulating and expanding the demand for products and services. However, as society’s level of consumption increases at the same time as our resources decrease, the marketer’s role faces an inevitable change if the global environmental goals are to be achieved. LÄS MER