Sökning: "Green Clothing Products"

Visar resultat 1 - 5 av 18 uppsatser innehållade orden Green Clothing Products.

  1. 1. Konsumentattityder gentemot klädjätten H&M och dess hållbarhetsarbete : En kvantitativ studie på svenska konsumenter

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Olivia Pihl; Edwin Kallur; [2023]
    Nyckelord :Sustainability; consumer attitudes; greenwashing; transparency; fast fashion; green marketing; Hållbarhet; konsumentattityder; greenwashing; transparens; fast fashion; grön marknadsföring;

    Sammanfattning : Denna studie har som syfte att undersöka hur konsumenter upplever klädföretaget H&M:s hållbarhetsarbete och vilka attityder som konsumenterna har gentemot företaget. Detta för att kunna skapa en ökad förståelse och kunskap kring hur hållbarhetsarbete kan påverka konsumentattityder. LÄS MER

  3. 2. Reducing Waste, Building Brand: A Quantitative Study of the Impact of Second-Hand Clothing on Brand Attitude in Online Retail

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Ebba Österlund; Sofia Lindborg; [2023]
    Nyckelord :Sustainable consumption; Second-hand clothing; Signaling theory; Brand attitude; Online retail stores;

    Sammanfattning : Consumers' growing awareness of the environmental impact of their consumption behaviors has resulted in an increased demand for sustainable and eco-friendly brands. Swedish online retailers have responded by offering second-hand clothing on their websites. LÄS MER

  4. 3. Please Mind The Gap : A study of the relation between green marketing outreach and consumer decision-making

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Hugo Bluhme; Jenny Lidman; [2021]
    Nyckelord :Theory of Planned Behaviour; green marketing; sustainability; grocery sector; clothing sector; perceived behavioural control; attitude behaviour gap.;

    Sammanfattning : Sustainability, and especially sustainable consumption, has become more important throughout the years in line with the challenges of climate change. A large majority of Swedish consumers have a positive attitude towards sustainable consumption. However, their actions do not speak louder than words. LÄS MER

  5. 4. Sustainable actions before profit? : The effects of sustainability efforts on the brand experience in the clothing industry exemplary represented on Patagonia

    Magister-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Tim Bischoff; Celine Staufenberg; [2021]
    Nyckelord :Brand experience; sustainability; sustainable consumption patterns; brand related stimuli; brand experience scale; green trust; green brand image;

    Sammanfattning : Background: In today ́s world, experiences play an important role for the customers to build loyalty and long-lasting relationships. Brakus et al. (2009) developed one of the most cited scales for measuring brand experience. LÄS MER

  7. 5. Factors that influence the purchase intention of sustainable apparelproducts relating young consumers in the Netherlands.

    Master-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälle

    Författare :Ezra Holstvoogd; [2021]
    Nyckelord :Sustainability; apparel products; clothing; theory of planned behavior; purchase intention; attitude; subjective norm; behavioral control; environmental concern; environmental knowledge; willingness to pay premium; aesthetic values; consumer effectiveness;

    Sammanfattning : Purpose: This research’s purpose is to test previous used factors that influence the green purchase intentions of apparel products on a not yet tested target group, young consumers in the Netherlands. The goal that goes with the purpose is to stimulate the sustainable apparel consumption in the Netherlands. LÄS MER