Sökning: "Green Purchase Behavior"

Visar resultat 1 - 5 av 64 uppsatser innehållade orden Green Purchase Behavior.

  1. 1. Driven by Zero Emissions or Paramount Prestige? - Investigating the Coexistence of Environmental Concern and Materialism in Predicting Purchase Intentions of Premium Electric Cars

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Gustav Olofsson; Pontus Winblad; [2023-07-03]
    Nyckelord :Premium Electric Cars; Consumer Intentions; Theory of Planned Behavior; Environmental concern; Materialism; Sustainability Luxury Paradox; SEM Analysis;

    Sammanfattning : As the world embraces sustainability, markets align with the shift and undergo transformations. One of which is the luxury segment, from which the integration of sustainability challenges the theorized paradoxical relationship of the two concepts. LÄS MER

  3. 2. Rekommendationers påverkan på konsumentbeteende : En kvantitativ studie av jämförelse mellan expert- och hållbarhetsrekommendationer inom livsmedelsbranschen

    Magister-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Oscar Karlsson; Ludwig Ziegler; [2023]
    Nyckelord :Recommendations; Consumer Behavior; Decision-making Process; Congruence; Green Marketing; Authority; Rekommendationer; Konsumentbeteende; Beslutsprocess; Kongruens; Grön marknadsföring; Auktoritet;

    Sammanfattning : Previous research indicates that recommendations generally have a positive impact on consumer consumption, however, studies have primarily focused on industries such as film, dining and wine. This study examines the effects of various types of recommendations on consumer behavior within the food industry, where purchases tend to be routine and characterized by automated decision-making processes. LÄS MER

  4. 3. Implementing CSR in Fashion Companies: Increasing Green Trust During the Transformation Process Towards Sustainable Development : An Exploratory Analysis on the Influencing Factors of Green Trust in the Fashion Sector

    Magister-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)

    Författare :Janika Förnges; Britta Sieling; [2023]
    Nyckelord :transformation process towards sustainable development; sustainable development in the fashion industry; green trust on the consumer side; strategic CSR; organizational change;

    Sammanfattning : Purpose – The purpose of this paper is to gain insights into consumer behavior to provide managerial implications on what fashion companies need to do to increase green trust during the transformation process towards sustainable development in order to increase green purchase intention. Two sub-research questions are raised to answer the main research question all- encompassing in the end. LÄS MER

  5. 4. Cirkulär och hållbar konsumtion – det ska vara lätt att göra rätt : En kvalitativ studie om Generation X attityder och beteende till second hand produkter

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Vanessa Nilsson; [2023]
    Nyckelord :Gen X; Second hand; Green marketing; Circular economy; Sustainability; Gen X; Second hand; Grön marknadsföring; Cirkulärekonomi; Hållbarhet;

    Sammanfattning : Hållbar konsumtion är viktig för att stävja ohållbar utveckling i dagens samhälle. Konsumenter idag vill konsumera mer hållbart, men deras positiva attityder till miljön överförs inte alltid till deras beteenden. LÄS MER

  7. 5. Purchase Intention of Millenials (Gen Y) and Gen Z towards Online Shopping : Investigating the Gen Y and Gen Z Africans living in Sweden

    Magister-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälle

    Författare :Kikelomo Olatunji-Aikomo; [2023]
    Nyckelord :Online shopping; purchase intention; millennial; Gen Y; Gen Z; theory of planned behavior; attitude; subjective norms; perceived behavioral control; green concern; perceived risks;

    Sammanfattning : Purpose: This research aims to test the identified factors that influence the online purchase intentions of millennial (Gen Y) and Gen Z Africans who reside in Sweden and to find out whether there are differences in the online purchase intention between the two generational cohorts. Research design: In order to fulfil the purpose of this study, an online questionnaire was distributed to Gen Y and Gen Z Africans living in Sweden. LÄS MER