Sökning: "Green marketing strategy and consumer purchase intention"
Hittade 4 uppsatser innehållade orden Green marketing strategy and consumer purchase intention.
- Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen
Sammanfattning : A significant part of the marketing profession consists of stimulating and expanding the demand for products and services. However, as society’s level of consumption increases at the same time as our resources decrease, the marketer’s role faces an inevitable change if the global environmental goals are to be achieved. LÄS MER
2. Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in SwedenMagister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi
Sammanfattning : Title: “Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden”. Level: Master degree thesis in Business AdministrationAuthor: Khalida Akter Supervisor: Zahra AhmadiExaminer: Maria Fregidou-Malama Aim: The aim of this study is to investigate how consumer trust, eco-branding and green marketing strategy influence consumer purchase intention towards ecological products. LÄS MER
3. Contemplating Circular Economy: The Effects of an Integrated Circular Consumption Strategy on Consumer Electronic BrandsD-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi
Sammanfattning : Circular economy and circular consumption models have attracted much research attention in the last decades, particularly within consumer electronics, as a legitimate solution to our contemporary consumption mindset (i.e. take-make-use-dispose). Initial research has shown positive consumer responses to reused electrical products. LÄS MER
4. The relationship of internal, social and external determinants towards the green purchase intention of German Generation Y for fast moving consumer goodsMagister-uppsats, Högskolan Dalarna/Företagsekonomi; Högskolan Dalarna/Företagsekonomi
Sammanfattning : Purpose – The purpose of this thesis is to test the relationship of internal and social determinants (environmental attitude, social/subjective norms and perceived behavioural control) as well as external determinants (green marketing tools) towards the green purchase intention of German Generation Y for fast moving consumer goods (FMCGs). Design/methodology/approach – An online questionnaire was distributed to people of the German Generation Y (aged between 21 and 37) using non-probability sampling by means of volunteer and convenient sampling. LÄS MER