Sökning: "Green marketing"

Visar resultat 1 - 5 av 306 uppsatser innehållade orden Green marketing.

  1. 1. Artificial Intelligence and Corporate Social Responsibility in the Online Gambling Industry

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Kristijan Salihovic; [2021-07-08]
    Nyckelord :Online gambling; Responsible gambling; Gambling addiction; Problem gambling; CSR; AI; Moral profit; Customer-oriented Moral and Systemic Proactivity; COMSP; Gambling-related Harm Reduction and Prevention; G-HARP; Cloud-based Global Gambling Registry; CGGR; International Gambling Standards; IGAS;

    Sammanfattning : Background: Digital technology and the Internet have created the preconditions for the development of online gambling. Gamblers can play or bet online whenever they want and wherever they are. Gambling should be entertaining, allowing players to keep it in balance with other activities in their lives. LÄS MER

  3. 2. Bridging the Attitude-Behavior Gap : A case study for how an FMCG company may decrease the attitude-behavior gap

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Josefin Norstedt; Felix Sjölinder; [2021]
    Nyckelord :;

    Sammanfattning : Marketing has a vital role in encouraging sustainable consumption. The purpose of this study is to examine how a company’s holistic green marketing orientation affects the ability to decrease the attitude-behavior gap in the FMCG industry. The attitude-behavior gap is caused by different barriers consumers face in sustainable consumption. LÄS MER

  4. 3. Miljöcertifiering - en självklarhet? : Hur hotell i Umeå arbetar med hållbarhet

    Kandidat-uppsats, Umeå universitet/Institutionen för geografi

    Författare :Emma Johnsson; [2021]
    Nyckelord :Sustainability; hospitality; CSR; environmental certifications; hotels.;

    Sammanfattning : The general public has become increasingly aware of the environmental effects humanity has on the planet. They expect companies to take responsibility and to sell green products. At the same time tourism and the hospitality sector contributes to the economic growth of society. LÄS MER

  5. 4. GREEN SKEPTICISM : How green intentions can lead to brown choices

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Linnéa Lundin; [2021]
    Nyckelord :CSR; green advertising; green washing; scepticism; consumer behaviour;

    Sammanfattning : Although much is known about the conscious consumer, very little is known about green advertising. Given the growing attention placed on environmental issues and the heavy reliance of the consuming public on mass media, the dire lack of credibility in green advertising is in a shocking state. LÄS MER

  7. 5. Comparing Sustainability Communication in Swedish and Ukrainian Companies : The case of Cloetta and Roshen

    Magister-uppsats,

    Författare :Volkohon Karl; [2021]
    Nyckelord :Sustainability; Communication; Cloetta; Roshen; Sustainable Development Goals; Sweden; Ukraine; Comparative Study;

    Sammanfattning : This is a study of how two companies from different countries construct and communicate their Sustainability and Corporate Social Responsibility (CSR). The companies are from the confectionery industry with a similar size, sales, and number of factories. The only difference is the origin of the companies. LÄS MER