Sökning: "Green marketing"

Visar resultat 1 - 5 av 319 uppsatser innehållade orden Green marketing.

  1. 1. Artificial Intelligence and Corporate Social Responsibility in the Online Gambling Industry

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Kristijan Salihovic; [2021-07-08]
    Nyckelord :Online gambling; Responsible gambling; Gambling addiction; Problem gambling; CSR; AI; Moral profit; Customer-oriented Moral and Systemic Proactivity; COMSP; Gambling-related Harm Reduction and Prevention; G-HARP; Cloud-based Global Gambling Registry; CGGR; International Gambling Standards; IGAS;

    Sammanfattning : Background: Digital technology and the Internet have created the preconditions for the development of online gambling. Gamblers can play or bet online whenever they want and wherever they are. Gambling should be entertaining, allowing players to keep it in balance with other activities in their lives. LÄS MER

  3. 2. Bridging the Attitude-Behavior Gap : A case study for how an FMCG company may decrease the attitude-behavior gap

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Josefin Norstedt; Felix Sjölinder; [2021]
    Nyckelord :;

    Sammanfattning : Marketing has a vital role in encouraging sustainable consumption. The purpose of this study is to examine how a company’s holistic green marketing orientation affects the ability to decrease the attitude-behavior gap in the FMCG industry. The attitude-behavior gap is caused by different barriers consumers face in sustainable consumption. LÄS MER

  4. 3. Miljömärkningar inom klädindustrin : En undersökning om kvinnliga modekonsumentens uppfattning av miljömärkningar inom klädindustrin

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Sofia Ehrnberg; Sandra Campos; Jennifer Sjökvist; [2021]
    Nyckelord :Greenwashing; consumer awareness; non-certified environmental labels; certified environmental labels; green marketing; sustainability; reliability; Greenwashing; konsumentmedvetenhet; icke-certifierade miljömärkningar; certifierade miljömärkningar; grön marknadsföring; hållbarhet; pålitlighet;

    Sammanfattning : Syftet med den här studien är att undersöka kvinnliga modeintresserade konsumenters medvetenhet kring greenwashing i relation till miljömärkningar inom klädindustrin. Vidare syftar studien till att undersöka hur kvinnliga modeintresserade konsumenter uppfattar ett plaggs hållbarhet utifrån miljömärkningar inom klädindustrin. LÄS MER

  5. 4. Communicating for Sustainable Consumption: Lessons from consumer-focused sustainability marketing in the food-product sector

    Master-uppsats, Lunds universitet/Internationella miljöinstitutet

    Författare :Rowan Katherine Drury; [2021]
    Nyckelord :Sustainability; environment; communication; marketing; behavioural change; sustainability communications; Earth and Environmental Sciences;

    Sammanfattning : There is a growing demand from policy makers for businesses to help close the consumer intention-action gap for sustainable product choice and strengthen the green economy. Moreover, there is increased interest from consumers in brands that are transparent about their environmental impact. LÄS MER

  7. 5. Miljöcertifiering - en självklarhet? : Hur hotell i Umeå arbetar med hållbarhet

    Kandidat-uppsats, Umeå universitet/Institutionen för geografi

    Författare :Emma Johnsson; [2021]
    Nyckelord :Sustainability; hospitality; CSR; environmental certifications; hotels.;

    Sammanfattning : The general public has become increasingly aware of the environmental effects humanity has on the planet. They expect companies to take responsibility and to sell green products. At the same time tourism and the hospitality sector contributes to the economic growth of society. LÄS MER