Sökning: "Green place branding"
Visar resultat 6 - 10 av 11 uppsatser innehållade orden Green place branding.
6. Hur skapas positiva platsambassadörer av invånare? : En dynamisk modell
Kandidat-uppsats, Högskolan i Gävle/Avdelningen för ekonomiSammanfattning : Abstract Title: How to create positive place ambassadors? Level: Final assignment for bachelor’s degree in business administration Authors: Helena Green & Jessica Olsson Supervisor: Jonas Molin & Lars-Johan Åge Examiner: Maria Fregidou-Malama Date: May 2020 Aim: The aim of the study is to understand and investigate how residents can become positive place ambassadors for their place of residence. This by researching which factors that can contribute to developing positive ambassadorship of residents in a city and how the interaction between these factors relates and connects. LÄS MER
7. THE HAMBURG-ST.-PAULI-BRANDDIALECTIC - Examining Hamburg’s city branding approach and its effects on the local Red-Light-District
Master-uppsats, Malmö universitet/Fakulteten för kultur och samhälle (KS)Sammanfattning : “What is certain is that the question of […] re-making a landscape of prostitution in the city […] needs to be viewed as part of a changing, global discourse on the nature of contemporary cities” (Aalbers & Sabat 2012, p. 114). LÄS MER
8. Grön Platsmarknadsföring: En fallstudie av Växjö & Malmö
Master-uppsats, Göteborgs universitet / Institutionen för ekonomi och samhälleSammanfattning : Grön platsmarknadsföring är ett koncept som nyligen uppstått som ett forskningsområde och har uppstått som ett resultat av ett ökat intresse från lokala makthavare att marknadsföra sig som gröna. Detta är i sin tur inlindat i ett mer allmänt ökat intresse att framställa produkter som gröna. LÄS MER
9. Kommunikation av det kommunala hållbarhetsarbetet : en fallstudie av Växjö kommun
Kandidat-uppsats, SLU/Dept. of EconomicsSammanfattning : To promote sustainable development is a vital aspect of ensuring a safe and enduring future for our world. In efforts to increase the global commitment he UN has set 17 goals for the sustainability work of its member states. In the Swedish public sector these goals have been incorporated at different levels of control. LÄS MER
10. Green Place Branding Through Ecosystem Service from a Stakeholder Perspective - A case study of Gothenburg
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : This paper aims at describing how relevant stakeholders in Gothenburg perceive urban ecosystem services in order to understand how these can be used to support a green place brand. This knowledge is needed due to the increasing urbanization, which means that cities are becoming more densely populated and in extension have a greater housing demand. LÄS MER