Sökning: "Greenpeace"

Visar resultat 1 - 5 av 69 uppsatser innehållade ordet Greenpeace.

  1. 1. Reporting Trends in Sustainability and Climate Change Discourse : A corpus study about reporting verbs in global news

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för språk (SPR)

    Författare :Pontus Jaktlund Gunnarsson; [2024]
    Nyckelord :Corpus; Linguistics; Reporting Verbs; Media; Metonymy; Quantitative Analysis; Qualitative Analysis.;

    Sammanfattning : In news reports, journalists often make references to what spokespersons from public organizations have announced. While doing so, reporting verbs are not an uncommon occurrence (Li, Zhao & Lou, 2023: 2). LÄS MER

  3. 2. VI LJUGER INTE HELT, MEN VI TALAR INTE OM HELA SANNINGEN - En kvalitativ innehållsanalys av svensk greenwashing

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Ebba Bäckman; Ella Åberg; [2023-09-20]
    Nyckelord :Greenwashing; Grön marknadsföring; Reklam; Multimodal analys; Semiotik; Retorikanalys;

    Sammanfattning : In the society of today environmental issues have a major impact on the agenda, which calls for the fact that organisations need to start prioritizing communication that strengthen their environmental profile. Since the demand for environmental friendly products and services increases the organisations need to work harder to market green products and services. LÄS MER

  4. 3. Resan kontra kampen : Kontrasterande diskurser i Greenpeace och Preems hållbarhetskommunikation

    Kandidat-uppsats, Uppsala universitet/Medier och kommunikation

    Författare :Eerika Niskala; Emma Julin; [2023]
    Nyckelord :Preem; Greenpeace; Strategic communication; Foucauldian discourse analysis; Sustainability discourses; Sustainability;

    Sammanfattning : This study investigates how Greenpeace, a non-profit environmental organization, and Preem, a for-profit fuel company, construct sustainability in their external communication. Through Foucauldian discourse analysis, we explore the interests, values, and discursive strategies employed by Greenpeace and Preem and how they shape sustainability discourses. LÄS MER

  5. 4. Rädsla som retorisk strategi : En kritisk multimodal analys som jämför WWF och Greenpeace miljökampanjbilder och desseffektivitet

    Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Författare :Linni Börjesson; Jessica Thunman; [2023]
    Nyckelord :Fear appeal; emotional appeal; visuell miljökommunikation; visuell retorik; EPPM; semiotiska resurser; WWF; Greenpeace;

    Sammanfattning : Climate change is one of the greatest challenges of modern times. Environmental organizations do their utmost to inform the public about environmental problems and to invite action to prevent them. To this direction, they run campaigns with posters that combine images and text and evoke emotions in the recipient about these issues. LÄS MER

  7. 5. Is the EU barking up the wrong tree? - A study on Swedish stakeholders' perspectives on the means and conditions for establishing a more coordinated European agenda on forests

    Master-uppsats, Göteborgs universitet/Statsvetenskapliga institutionen

    Författare :Isak Johansson; [2022-06-23]
    Nyckelord :forest policy; EU; Green Deal; Sweden; interest groups;

    Sammanfattning : Forests are becoming an increasingly important tool for the EU in its fight against climate change following the introduction of the Union’s Green Deal and the recent Forest Strategy for 2030. However, since forest policy in itself is not an EU competence, but instead a national competence decided and managed by the individual Member States, this makes any attempts from Brussels to shape forest policies in a certain direction a sensitive matter, not least for forest-rich Sweden. LÄS MER