Sökning: "Griffe"

Hittade 2 uppsatser innehållade ordet Griffe.

  1. 1. Deconstruction 3.0 : A study of a guerrilla attack from within the postmodern fashion system by the post-Soviet collective of Vetements

    Kandidat-uppsats, Stockholms universitet/Modevetenskap

    Författare :Adrian Woloszyk; [2017]
    Nyckelord :Deconstruction; Fashion system; Fashion business model; Luxury; Brand image; Brand heritage; Griffe; Post-Soviet; Slow fashion; Vetements; Gvasalia; Volkova;

    Sammanfattning : The aim of this thesis “Deconstruction 3.0” is to show how the third wave of deconstruction in fashion is deconstructing the second [postmodern] French luxury fashion system. LÄS MER

  2. 2. Made in Italy

    Kandidat-uppsats, Högskolan i Borås/Institutionen Textilhögskolan; Högskolan i Borås/Institutionen Textilhögskolan

    Författare :Hanna Mölne; Stina Lamm; [2013]
    Nyckelord :Italian fashion industry; Made in Italy; Nation branding; Craftsmanship; Delocalisation; Griffe; Country-of-Origin; Starlight Effect; Made in;

    Sammanfattning : This paper investigates how professionals within the Italian fashion industrycollaborate and communicate to develop the nation brand Made in Italy. Theproblem of brand confusion, which occurs when the different parties within anation does not cooperate towards a distinct brand message, is analysed. LÄS MER