Sökning: "Gucci"

Visar resultat 1 - 5 av 15 uppsatser innehållade ordet Gucci.

  1. 1. There’s a Snake in My Boot!

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Elehored Nayeli Díaz Esquivel; Cristina González Bustillo; Sutapatr Tangstitporn; [2019]
    Nyckelord :Brand identity; corporate brand management; exotic skins; luxury industry; leather goods; sustainability; ethics; Business and Economics;

    Sammanfattning : Kering is a multi-player in the luxury industry, owning high-end brands such as Gucci, Saint Laurent, Alexander McQueen, among others. A range of product lines of these brands use exotic skins as raw materials. Some argue that the use of such materials is too cruel and that the animal welfare cannot be guaranteed. LÄS MER

  2. 2. "I've been guilty of provocation but it's also just common sense marketing" : En studie av framställningen av genus och sexualitet inom reklamkampanjer i form av modefotografi

    Kandidat-uppsats, Stockholms universitet/Institutionen för mediestudier; Stockholms universitet/Institutionen för mediestudier

    Författare :Tova Tedengren Brenner; Jesper Pastrana; [2019]
    Nyckelord :mode; modefotografi; modereklam; objektifiering; sexualisering; makt; våld mot kvinnor; multimodalitet; semiotik; myter; den manliga blicken; femininitet; maskulinitet; representation; agens; kön; genus; sexualitet; konst; Tom Ford; Gucci; Mario Testino;

    Sammanfattning : The purpose of this essay is to analyze the portrayal of gender and sexuality within fashion photography through a representational study of men and women in select Gucci fashion campaigns, Fall/Winter 1996 and Spring/Summer 2003. In doing so we also find specifics as to how artistic expression can manifest itself in the form of sexist advertising, this being through the sexualisation of fashion photography. LÄS MER

  3. 3. Gränsöverskridande mode ger plats åt nya maskuliniteter: en studie av modehuset Guccis iscensättning av maskuliniteter

    Kandidat-uppsats, Lunds universitet/Avdelningen för modevetenskap

    Författare :Maria Jivung; [2018]
    Nyckelord :Gender; masculinities; feminity; representation; fashion advertising; Gucci; Cultural Sciences;

    Sammanfattning : This dissertation aims to illustrate how masculinity is represented in fashion advertising by Gucci, and investigates in how far gender norms affect the representation of the male ideal. Throughout the past century fashion has gained an increasingly more important psychological function among western societies. LÄS MER

  4. 4. Den instabila kulturen: en postmodernistisk studie av Guccis kampanj Utopian Fantasy

    Kandidat-uppsats, Lunds universitet/Avdelningen för modevetenskap

    Författare :Elena Bozinova; [2018]
    Nyckelord :fashion studies; postmodernism; fashion image; fashion photography; late capitalism; pastiche; simulacra; undecidable; Gucci; Arts and Architecture; Cultural Sciences;

    Sammanfattning : This dissertation intends to display how today’s culturally dominant features of postmodernism can be read in the fashion image. By doing a qualitative study of Gucci’s campaign Utopian Fantasy from Spring/Summer 2018, this thesis has located postmodern tendencies in the fashion image. LÄS MER

  5. 5. Luxury experience offline and online - A qualitative study of luxury experience from offline to online through the paradox

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Matilda Mattsson; Marcus Löfvenberg; [2018]
    Nyckelord :Luxury experience; visual merchandising; online visual merchandising; luxury retail; Social Sciences;

    Sammanfattning : This study has aimed to problematize how luxury retail brands transfer luxury experience from offline to online and to contribute with knowledge on how they visually communicate in two different communication mediums. This study has been based on two research areas within luxury retail brands, visual merchandising and online visual merchandising. LÄS MER